Olde Tudor

37.30% Increase In Website Visits, 11.13% Increase In Phone Calls In 6 Months

See Our Packages
Android Application Development
hospitality and accommodation

The Olde Tudor hotel is one of the largest hotels and entertainment venues in Launceston, Tasmania.

They aimed to improve their brand awareness, website visits, phone calls, search volume and visibility so that it ranked in the top within search engines when people looked for accommodation in Launceston.

With so much online competition in the hospitality industry, The Olde Tudor was struggling to stand out from its competitors in the nearby areas. This is when they turned to us at Aus Asia Online.

  • company_name Client:
    Olde Tudor Hotel
  • industry Industry:
    Hospitality Industry
  • Service Type Service Type:
    SEO, SMM, Web Design & Development

The Result

The achievement of our works in numbers


Website Visits

37.30 % Website Visit Increases in 6 Months


Phone calls

11.13 % Increase in Phone Calls in 6 Months


New Users

3363.57 % New Users Increases in 6 Months


Organic Traffic

833.98 % Increase in New Users in Last 6 Months

Our Project Challenges

The challenges we faced while making the brand and grow organic traffic



Facing Low Online Traffic and Online Visibility

The Olde Tudor Hotel had already been facing low online traffic and online visibility. To recover from this situation we were faced with an immensely challenging task to boost its business growth.


Our Client Did Not Have Any Website

Our client did not have any website which meant we had to work on the businesses online marketing almost from scratch, from website development through to digital marketing.


Due to Covid-19, Restrictions from The Government

Due to Covid-19, the business was suffering from a high level of restrictions from the Government at the time. Due to this, they were not ranking well on the major search engines like Google, Yahoo or Bing for keywords related to their services.

Our Approach, Strategy & Execution

We worked closely with the client's team to understand their needs and challenges.

Search Engine Magnify

Keyword Preferences

Narrow down the client’s keyword preferences for SEO

SWOT Analysis

Understanding and Mapping

We addressed their service categories as a SWOT.

Page Structure Design

SEO Opportunity

we used numerous ways of spotting the SEO opportunity.

Website UI/UX Development

Long-tail Keywords

We planned on focusing on long-tail keywords for more localised organic search.

37.30% Increase in Website Visits, 11.13% Increase in Phone Calls in 6 Months

In the beginning, we comprehensively researched the competition within the local hospitality industry. We checked out what their competitors are up to, analysed what people are reading and talking about, and updated that type of content to bring traffic to their website.

Our development team built a fast loading and device responsive website ensuring that the pages are as technically optimised as possible which included the image file sizes, page structure and third-party plugin functionalities. Next, we worked on On-Page and Off-page SEO to boost organic traffic.

The result? Organic Traffic Growth took a rise by 42% and their website Rank was much more improved with increased Visibility compared to 6 months earlier.

Google My business overview
Hospitality & Accommodation Top Channels

Increase in Organic Search

The organic search rankings were also increased by publishing relevant, quality filled content that answered their intended customers’ biggest queries about accommodation and attracted links from other websites. Using the appropriate alter tags and metadata, their webpages were furthermore optimised. This improved the site’s authority and relevance and drew new users. The result was the immediate increase of searches; organic searches reaching almost upto 60% and Direct Searches of 30% over a six month’s time period.

833.98 % Increase in New Users last in 6 months

Like most businesses, The Olde Tudor Hotel wanted more pageviews and new users as well. Our marketing strategies brought the most visible increase in these fields where a tremendous incline by 819.05% of New Users and 880.46% of Pageviews can be seen in 6 months! The bounce rate was the lowest in this period as well.

833.98 % Increase in New Users last in 6 months
Social Media Grwoth Overview

Social Media Growth

We developed other marketing strategies for The Olde Tudor Hotel using paid and organic strategies such as:

Photo Sharing on Google for more link building.

Regular posting on Social media platforms with attractive content and graphics to drive traffic. In this way their page likes and social media growth on Facebook and Instagram increased over a span of 6 months:

Our strategic marketing plan increased the number of Organic Clicks on any URL of their website when it appeared in search results.
We also improved Impressions and the Average Ranking Position of the website URLs for the queries.
We know how high the Cost-per-click (CPC) can be for any business but due to our excellent inflow of organic traffic, we were able to keep to their budget and cut expenditure on Paid searches.

We Successfully Generated More ROI Through:

Keyword Ranking – We targeted keywords that relate to the nature of their accommodation & hospitality services. We also identified long tail keywords to target locations around the hotel.

Visibility – Our website gained more visibility in search engines. Better visibility resulted in more clicks and eventually they began to receive more phone calls from potential customers looking for accommodation. As you can see, visibility was significantly improved from its previous rate by approximately 13%:

Hospitality & Accommodation Keywords Visibility

More Case Studies

See our others case studies, how we become the best

NDIS SEO Case Study
NDIS Service Provider
Aurora Community Care
Metro Kebab - Hospitality & Accommodation
Fast Food Restaurant
Metro Kebab
Accounting & Finance Industry SEO Case Study
Accounting & Finance
SMG Accounting Services Pty Ltd
contact us

Book a Free Strategy Session

    Our Clients Praise Us for Our Great Results


    We highly value your feedback. See what our clients are saying about us.

    Get a Free Quotation
    User Image

    - Martin Gian

    Aus Asia Online goes the extra mile to ensure their customers get the best possible experience –
    they genuinely care about what’s in their customer’s interest. Highly recommended!

    User Image

    – Kasmir Kaur

    Very friendly and helpful

    Thank you, Monir for all your help the website looks great.

    User Image

    Chan Dee

    Very friendly, helpful and experience team. They delivered on their promises – an exemplary level of commitment that ensured the success of our business objectives.

    User Image

    – John Green

    Aus Asia Online did an excellent job handling the design of our website. I am happy that the results of your efforts were lasting and profitable.

    User Image

    – Alex Williams

    Found this provider online, they were answering questions from other SEO companies which instantly showed me they had great knowledge of the industry. Thanks to them.

    User Image

    – David Richard

    Aus Asia Online team has provided us with a comprehensive, fast and well-planned digital marketing strategy that has yielded great results in terms of content, SEO, and Social Media.

    User Image

    Jonathan Laloz

    Monir and the team have done an excellent job at improving my site’s SEO and helped my business get NDIS leads.

    We Proudly Work with Great Companies of All Sizes

    Client success is always a priority for us. We strive to deliver high-quality solutions that are tailored specifically to our clients’ needs and helped them achieve their goals.

    our happy client
    our happy client

      We're ready to listen...

      Leave your details below or call us on 1300 189 687 and let's chat about your business, your goals, and how we can help you grow. No obligation. No cost.